IPC Media produces
over 60 iconic media brands, with print alone reaching almost two thirds of UK
women and 42% of UK men – almost 26 million UK adults – while their websites
collectively reach over 20 million users every month.
Pinpointing
exactly how far IPC's roots stretch back into the midst of publishing history
is a complicated business. The International Publishing Corporation Ltd was
formed in 1963 following the merger of the UK's three leading magazine
publishers – George Newnes, Odhams Press and Fleetway Publications – who came
together with the Mirror Group to form the International Publishing Corporation
(IPC). And IPC Magazines was created five years later, in 1968. But those three
original magazine businesses each had their own illustrious history, having
been established in 1881, 1890 and 1880 respectively, with a number of the
titles they launched in the late 19th Century still being published today under
the IPC umbrella. And when The Field, launched in 1853, joined the IPC stable
in 1994 following the acquisition of Harmsworth Magazines, it saw their family
tree reach back even further.
IPC media produce
such magazines as
Nuts
NME
Look
Marie Claire
TV easy
And loads more.
IPC Media groups its current titles under three magazine divisions
each focusing on a core audience.
Connect - IPC
Connect's brands provide powerful reach, with its magazines read by 49% of all
mass market women – that's eight million mass market women, while its digital
brands reach 2.7 million adults. Connect's audience of mass market women are
highly valuable and responsive main shoppers, responsible for the vast majority
of UK purchasing decisions Mass market women
Southbank - IPC
Southbank is the upmarket women's division, focusing on the two key markets of
Fashion & Women's Lifestyle and Home Interest. Southbank is home to some of
the most iconic magazine brands in publishing. Southbank provides a magazine
for every stage in a woman's life. Their magazines offer unrivalled breadth and
reach in the upmarket women's market, delivering a readership base of over nine
million across two key sectors: Fashion & Women's Lifestyle and Home
Interest.
Inspire - IPC Inspire is
IPC's men's division. Its portfolio of 38 brands covers a huge spectrum of
interests and includes famous names from Country Life and The Field to Nuts and NME.
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