Friday 4 November 2011

IPC Media research:



IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while their websites collectively reach over 20 million users every month. 
Pinpointing exactly how far IPC's roots stretch back into the midst of publishing history is a complicated business. The International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers – George Newnes, Odhams Press and Fleetway Publications – who came together with the Mirror Group to form the International Publishing Corporation (IPC). And IPC Magazines was created five years later, in 1968. But those three original magazine businesses each had their own illustrious history, having been established in 1881, 1890 and 1880 respectively, with a number of the titles they launched in the late 19th Century still being published today under the IPC umbrella. And when The Field, launched in 1853, joined the IPC stable in 1994 following the acquisition of Harmsworth Magazines, it saw their family tree reach back even further.

IPC media produce such magazines as
Nuts
NME
Look
Marie Claire
TV easy
And loads more.

IPC Media groups its current titles under three magazine divisions each focusing on a core audience.

Connect - IPC Connect's brands provide powerful reach, with its magazines read by 49% of all mass market women – that's eight million mass market women, while its digital brands reach 2.7 million adults. Connect's audience of mass market women are highly valuable and responsive main shoppers, responsible for the vast majority of UK purchasing decisions Mass market women

Southbank - IPC Southbank is the upmarket women's division, focusing on the two key markets of Fashion & Women's Lifestyle and Home Interest. Southbank is home to some of the most iconic magazine brands in publishing. Southbank provides a magazine for every stage in a woman's life. Their magazines offer unrivalled breadth and reach in the upmarket women's market, delivering a readership base of over nine million across two key sectors: Fashion & Women's Lifestyle and Home Interest.

Inspire - IPC Inspire is IPC's men's division. Its portfolio of 38 brands covers a huge spectrum of interests and includes famous names from Country Life and The Field to Nuts and NME.






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